Book by November 9th to have fresh winning ads live before the Black Friday rush See the challenge

Creative strategist for supplement brands spending $50K to $500K+/mo on Meta

Your formula’s great.
So is your closest competitor’s.

When the formulas are this close, the ads win the sale.

I help you find new winning ads, built on buyer psychology, so you can keep scaling profitably.

Sage at his desk late at night, chin on his hand, reading a laptop full of ads by the light of one lamp. Unlabelled tubs and jars, a scoop of white powder, a pill organiser and a notebook of highlighted notes sit beside him.

SAGE’S CART

Ship to: Wherever I’m working this month

ITEM                          JOB TITLE
Creatine monohydrate ........ Chief Strength Officer
Ashwagandha ................. Head of Calm
L-theanine .................. VP, Coffee Relations
Panax ginseng ............... Director of Focus
Rhodiola rosea .............. Overtime Supervisor
Magnesium glycinate ......... Night Shift Manager
Glycine ..................... Growth Hormone Hype Man
+ 8 more
  • vitamin D3 + K2
  • NAC
  • L-lysine
  • omega-3 fish oil
  • multivitamin
  • CoQ10
  • berberine
  • holy basil

Note: Lab tested, or it has to work very hard to get in my cart.

Time lost shopping while writing this website: 10 minutesConservative estimate

SAGE’S CART

Creatine monohydrateChief Strength Officer
L-theanineVP, Coffee Relations
GlycineGrowth Hormone Hype Man

Time lost shopping while writing this website: 10 minutesConservative estimate

See the rest of my cart ↓

Ship to: Wherever I’m working this month

ITEMJOB TITLE
AshwagandhaHead of Calm
Panax ginsengDirector of Focus
Rhodiola roseaOvertime Supervisor
Magnesium glycinateNight Shift Manager
+ 8 more
  • vitamin D3 + K2
  • NAC
  • L-lysine
  • omega-3 fish oil
  • multivitamin
  • CoQ10
  • berberine
  • holy basil

Note: Lab tested, or it has to work very hard to get in my cart.

Book your free audit

Free 30-minute call. I study your ads before we talk, then tell you what I'd test next to find your new winners.

See the ads ↓ See the challenge ↓

The problem

You pay for 19 losing ads to find one winner. And it’s already dying.

Sort last month's ads by spend. In a typical account, a few ads took most of the budget and plenty of the others barely spent at all.

That’s normal. Across 578,750 Meta ads from 6,015 ad accounts, about 1 in 20¹ became a winner.

And those few winners take 55%¹ of all the ad spend.

Then a winner fades and your cost per purchase starts to climb.

So the hunt starts again.

The usual answer is more ads, which means more briefs, more edits and more compliance checks from the same busy team.

And every ad that doesn’t win still costs time and money to make and test. Even with every metric in front of you, it isn’t always clear why it lost.

You check the numbers each morning, hoping one from the latest batch takes off and bracing for another round of spend with nothing to show for it.

So what do the winners have that the other 19 don't?

¹ Source: Motion, Creative Benchmarks 2026 (578,750 ads from 6,015 Meta advertiser accounts). Motion counts an ad as a winner when it spends at least 10 times its account's median ad and at least $500.

The idea

The best ads describe the problem better than your buyers can.

Line up ten tubs of creatine. Different logos, different prices, same white powder inside. Some people buy it for bigger lifts and others buy it to keep their brain switched on.

When an ad for one of those tubs pops up in someone’s feed, a few are already in “buying mode”, wallet out and ready to grab a tub. Far more are open to it, just not shopping yet.

Either way, when it’s time to buy, a handful will compare labels milligram by milligram. Others just grab whatever’s cheapest.

However, many buy from the brand whose ads make them feel understood: their problem, how it makes them feel and what they really stand to gain from buying.

When an ad puts a buyer’s problem into words better than they can, they trust the brand to fix it.

Here’s a quick example: two creatine buyers, and what an ad could describe for each.

One is the lifter whose numbers haven’t moved in months.

He's starting to wonder whether the hours in the gym are worth it, with a nagging sense of inadequacy as he notices himself lagging behind the bigger, stronger guys around him. Deep down, he’s beginning to believe he’s just not built to be big.

The other is the woman who buys it for her brain.

Sitting at her desk at 3pm, on six hours of sleep for the fifth day running. She’s chugging her fourth coffee with five more hours of work to go before she’ll clock out.

The dread builds as the workload piles up, but she keeps pushing on, hoping for the promotion next quarter. She does her best to ignore the voice telling her to get it together before her boss notices she’s not as sharp as she used to be.

It’s possible that neither of these people were specifically looking to buy creatine… until an ad described what they were going through better than they could.

Do that in ad after ad and buyers start leaning toward your brand before they’ve compared a label or a price.

Over time the lean becomes a preference and fewer of them switch when a competitor runs a discount.

Got a formula that really does beat the tub next to it?

Great. Most buyers still won’t notice. Very few check the form of magnesium or the ginsenoside percentage.

(I do. It’s a bit of an obsession.)

A better formula only wins when the ads show buyers why it matters.

Your branding (and your formula) stays as it is. My job is the ads that put both to work, and the system below is how I build them.

The BIAS System

Four steps that shift your market's preferences, so buyers develop a bias for your brand.

bias /ˈbaɪ.əs/ noun

  1. A tendency to prefer one thing over another. (The boring definition.)
  2. When the buyers in your market develop an overwhelming preference for your brand, leaving your competitors standing aghast in a cloud of your dust.

Think of every round of the BIAS System as an expedition into your buyers’ world.

I pack the bag with what you’ve already got, then head out: to your customers, across your competitors’ turf, and into the corners of the internet where buyers talk like no brand is in the room.

I dig deeper until I’ve drawn a map. A map your competitors don’t have. Then I build your ads from it and put them to the test.

Sketch of Sage standing tall and pointing toward the horizon, bag on his back.

Brand

I start with what you sell and what you’re allowed to say: your product and what makes it different (formula, lab testing, sourcing), your offer, product page and terms, and the claims you can actually back, including anything Meta has already flagged or slapped a Ouch!rejection on.

Next, your past winners: your best ads, emails and posts. I look at spend and ROAS together, because the ad you’ve spent the most on isn’t always your best. Sometimes it’s just your most expensive.

I break each winner down: the angle, the format, the hook, the nerve it hits and the proof behind it. Then I look for what keeps turning up, plus any wildcard angles your top ads use that none of the rest do.

That’s my compass: it points the way that’s already paid off.

Bag packed. Expedition ready.

Well, almost. If your product page is leaking sales, I’ll tell you now, before any ad is built. No point heading out with a hole in the bag.

Sketch of Sage reading a compass held up close, his zipped backpack at his feet.

Insight

Somewhere out in the wilds of the internet, one of your customers has already written the line for your next ad.

It could be a review, a support email, a comment on social media or even a complaint (yes, complaints can be a powerhouse for finding new angles too!)

My job is to find it.

First stop: the people who’ve already paid you. Your reviews and support emails hold more clues than you’d think.

Next, I scout your competitors’ camp: their best ads and landing pages, and the biggest creators in your niche.

Then I lace up my boots, pack a thick skin and head into the wild, where your customers vent, rave and argue: Reddit, forums and comment sections.

Every quote comes back exactly as I found it (typos, rants and all), so nothing in your ads is made up.

Sketch of Sage looking through a pair of binoculars into the distance, backpack on.

The Depth Stack

Everything I bring back gets sorted into three layers. This is where the trip goes deeper, one layer at a time.

  • Surface (events and circumstances): what has happened, is happening or will happen to them.
  • Feeling (emotions): what they feel now and what they expect or fear they’ll feel.
  • Self (beliefs and identity): who they are, what they believe about themselves and the key beliefs that must shift before they’ll act.

Most ads stop at Surface. Self is where the strongest angles usually are, and where your competitors rarely go. The two creatine buyers above show what that looks like.

Sketch of Sage crouched low, digging with a small hand trowel like an archaeologist.

What you get: a map.

Every angle your competitors missed or fumbled and every format they haven’t dared to try yet, each one marked with your buyers’ own words.

So your next ad starts from something your buyers have already told you, instead of a hunch and some crossed fingers.

Sketch of Sage holding up a big unfolded map with both hands, grinning.

Ads

Now I unpack the bag and start building.

Each angle on the map gets paired with the format that suits it best, from scroll-stopping statics and memes to UGC and talking-head videos. Most are brand-new angles and some remix your proven winners with a fresh hook or format.

Then I pick the handful worth betting your budget on and turn them into hooks, scripts and copy, finished as statics you can launch or as briefs your creators and editor can run with. Every line is built on what I brought back, so your ads speak your buyers’ language.

(It’s the part I live for: turning a throwaway line from a three-star review into a hook that stops the scroll.)

First drafts get to run wild and free. Then I rein every line in to fit Meta’s ad policies before anything touches your account, so nothing gets confiscated at the border.

Sketch of Sage sitting cross-legged with his backpack open, laying things out on the ground.

Scale

New ads run against your best performers, and the numbers pick the winners. Losers get cut fast and each winner becomes the starting point for new versions, ready to launch before the original wears out.

Whether your media buyer runs the campaigns or I do, I’m in the numbers every week.

For video, I read every ad in four steps: did it stop the scroll, did people stay, did they click and did it sell?

That shows exactly where a losing ad lost people, so I fix the broken part and keep the rest.

Great hook, but viewers drift off by second six? Keep the opening and rewrite the middle.

Sometimes the winner turns out to be a Frankenstein: one ad’s opening stitched onto another ad’s body.

Every result goes back onto the map, so I know which paths paid off and which ones led nowhere. Then I repack the bag and head back out. Each trip starts further in than the last.

Sketch of Sage walking toward the horizon, map in hand, looking back over his shoulder.

The ads

Every ad here has a label, so you know exactly what you're looking at:

  • Ran live: Ran on Meta with a real budget.
  • Spec: Built for a real brand or brief, not run with a budget.
Ad: a yellow sticky note on a laptop screen reading Just clean this up.

Ran live Ran Oct 2026

Sean Ferres, Creative Strategist Breakthrough

See the thinking

Insight: Few copywriters fear AI taking their job. What hurts is the demotion already happening: being paid to tidy a client's ChatGPT draft.

Concept: A sticky note with the client's four words names that demotion. The copy then shows they already do 80% of a strategist's job, and the missing 20% is what pays.

See the copy

Headline

4 Words Every Copywriter Dreads 😬

Primary text

Here's a fun little conspiracy theory that's actually true...

When a client sends you their ChatGPT draft and asks you to "just clean this up," they've already rewritten your job description.

The request arrives as a favour. It reads like a small task.

What it really is is a demotion no one bothered to tell you about.

Last year they were buying your judgement. This year they're buying your hands, and hands are cheap cuz everyone has a set.

Most copywriters respond by trying to write better.

Sharper hooks, tighter leads, faster turnaround. None of it moves the price, because the writing was never the part that got cut.

Here's what got cut...

You were getting paid to hand over words. ChatGPT makes those for free.

So you get compared to a free ChatGPT tab, and that comparison only goes one direction (and it isn't up).

And look, I get it...

Every way out you've been offered feels like starting over.

Media buying, content, an agency. A year of being a beginner at something you didn't want to do.

Meanwhile, something else happened.

Meta rebuilt its ad algorithm, and brands went from needing 3 to 5 ads per campaign to needing 25 to 50.

Someone has to research the customer, find the angles, script them, brief the creative, read what worked and decide what to test next.

Read that list again...

Research the customer. Find the angles. Script them. You do all three already.

The only difference is that no one has been paying you to own what happens after the ad goes live.

The industry name for that person is a creative strategist.

One of my students, Neil, added those two words to his LinkedIn bio. Over 400 opportunities came in.

He had to change it back because he couldn't keep up LOL.

The SCOPE changed, not the skill.

So I took everything that actually moved the needle in 7 years of running Meta ads...

And crammed it into a 90-minute course called the Creative Strategist Starter Pack.

Most of it comes down to one page. What a brand keeps saying in its ads, next to what its customers keep saying in the reviews.

The gap between those two is where most winning ads come from.

Find it once, and you stop asking founders what they want written. You start telling them what's broken and what you'd test instead.

That's the whole difference between being handed a brief and getting paid like a strategist.

It's $29, and if it's not for you, you've got 30 days to email my team and get your money back.

Tap below to see exactly what's inside, module by module: go.seanferres.com/starter-pack?el=meta

See it live

Ad: a screenshot of a social media comment asking whether this guy has actually helped anyone.

Ran live Ran Oct 2026

Simon Squibb, The World’s Biggest Business Competition

Ran until the competition's sign-ups closed. Only the best submitted ads were selected to run.

See the thinking

Insight: People don't trust a free offer from a famous founder until they see proof he's actually helped someone.

Concept: It puts a real skeptic's comment front and center, then has Simon answer it with his record and a member's own words.

See the copy

Headline

Has He Actually Helped Anyone?

Primary text

This comment landed under one of my posts about The World's Biggest Business Competition.

"Y'all really believe this guy? All I see him doing is asking people about their dreams... has he actually helped anyone or what?"

They're right about one thing. I ask EVERYONE about their dreams: security guards, road workers, two lads outside Waterloo Station. Plenty of them walk straight past me.

As for whether I've helped anyone: I founded HelpBnk to help 10 million people start a business, and I've helped thousands already. Grainne B, one of our members, told us: "I've got 5 partnerships and I'm SO excited for what's next!"

And before any of that, I built 19 businesses of my own.

So when I ask about your dream, I mean it. I want to help you build it.

That's why I'm doing something I've never done before.

The World's Biggest Business Competition starts 24 October. You get four weeks of the best tools, live support from experts and proven business playbooks, and me helping you step by step.

And it's FREE.

And yes, the money's real: a $1 million USD prize fund, with 180 awards of $5,000 and one $100,000 Grand Prize. You could win one of them.

So yes, I'll keep asking. Do you have a dream?

Tap the button below to join us.

See it live

Ad: This time next year. On one side an office desk with a sticky note saying maybe next year. On the other, someone running their own business from a sunlit room.

Ran live Ran Oct 2026

Simon Squibb, The World’s Biggest Business Competition

Ran until the competition's sign-ups closed. Only the best submitted ads were selected to run.

See the thinking

Insight: Would-be founders already count the time they've lost: "I kind of gave up for the last 3 months."

Concept: Two versions of next year side by side: still stuck in the same job, or building their own. A start date makes waiting a choice with a cost.

See the copy

Headline

This Time Next Year Starts 24th October

Primary text

This time next year, which side of this picture do you want to be on?

The right side starts 24 October with The World's Biggest Business Competition: four weeks of the best tools, live support from experts and proven business playbooks, and me helping you step by step.

Build your business, then pitch it in 60 seconds. Fame, followers and camera quality don't score.

Pitch it well, and you could win one of 180 awards of $5,000 or the $100,000 Grand Prize from a $1 million USD prize fund.

I've invested in 81 startups and sold my last business for more money than I ever need. That's why I can help you build yours, for FREE.

There's no catch. Tap the button below to sign up.

See it live

Ad: Told your labs are normal? A doctor holds up a lab report with callouts explaining what the tests leave out.

Spec

Ancestral Supplements, Grass Fed Beef Thyroid

See the thinking

Insight: When her labs come back "normal," she feels humiliated, because she knows something is wrong and nobody believes her.

Concept: A doctor marks up a "normal" results sheet to show which tests were never run, so the gap is in the testing and she was right all along.

Ad: a phone notes screenshot titled is this just me now, listing tiredness, brain fog and weight gain.

Spec

Ancestral Supplements, Grass Fed Beef Thyroid

See the thinking

Insight: Her biggest fear is that tired, foggy and heavier is permanent: just who she is now.

Concept: A note to herself voices that fear in her own words and leaves out "energy," a word she only uses once she's better.

Ad: a tired mother's selfie at school pickup, with captions asking whether snapping at her kid is really just motherhood.

Spec

Ancestral Supplements, Grass Fed Beef Thyroid

See the thinking

Insight: The 3pm crash is the most emotional moment in her day, because it's when she snaps at her kids and feels like a terrible mother.

Concept: A selfie Story at school pickup puts that guilt in her own words, then questions the excuse she's been using: "maybe this is just motherhood."

Spec Stories cut

Ancestral Supplements, Grass Fed Beef Thyroid

See the thinking

Insight: Every other thyroid symptom is invisible and easy to deny. Hair loss is the one she can see, and no competitor leads with it.

Concept: It opens on hair in the shower drain and holds back "thyroid" until her other symptoms land, so she never has to accept a diagnosis first.

Spec

Simon Squibb, The World’s Biggest Business Competition

See the thinking

Insight: Most people assume you need money, an idea and experience before you can start a business.

Concept: A drawn wanted poster of Simon comes to life asking his signature question, "Do you have a dream?", so a dream is the only requirement.

See the copy

Headline

$1 Million USD Prize Fund. Join Free.

Primary text

We’re about to launch The World's Biggest Business Competition, and I have one question for you: do you have a dream?

I've built 19 businesses, and I founded HelpBnk to help 10 million people start a business. That's why I'm doing something I've never done before: giving away everything my colleagues and I know, for FREE.

From 24 October, you get four weeks of the best tools, live support from experts and proven business playbooks, and me helping you step by step to make your dream real.

Grainne Bankhead, one of our HelpBnk members, put it like this: "That kind of direct advice is rare, and it saved me from feeling like I was stumbling around in the dark."

And there's a $1 million USD prize fund: 180 awards of $5,000 and one $100,000 Grand Prize. One of them could be yours.

There's no catch. Sometimes in life, there really is no catch. Go do it: join free below.

Want ads built this way for your brand?

Book your free audit
or see the challenge ↓
Portrait of Sage in a black T-shirt at his desk at night, a lamp and supplement jars glowing behind him.

Meet Sage

A questionable habit.
A psychology degree.
An obsession with the dark arts of getting a yes.

First, a confession: I once took a holdall stuffed with bags of white powder to Thailand.

In my defense, I have a pretty serious “habit”. I can’t go a day without taking the stuff.

Sage standing at Heathrow departures with his hands in his pockets, a black holdall on the floor beside him.
Exhibit A: the holdall in question.

Just messing with you.

It’s creatine. The holdall was packed to the brim with it.

Plus glycine, beta-alanine, citrulline, taurine and a small store’s worth of supplement bottles. All perfectly legal (well, mostly).

All mine
The holdall unpacked on a desk: large bags of creatine, beta-alanine, citrulline, taurine and glycine powder with a row of supplement bottles behind them.
Exhibit B: the contents.

I’ve cut back since. A little.

So yes, I buy what you sell.

And I was buying supplements long before I was writing ads for them.

The receipt at the top of this page is my current stack, and it’s still longer than I’d like to admit.

And I’m not an easy customer.

Before anything goes in my cart, I read the formula line by line.

Which form of magnesium? What’s the ginsenoside percentage? Is it lab tested?

I’ve even asked brands for the certificate of analysis before ordering, to check it’s clean and actually contains what the label says.

Most of your buyers will never go that far.

But I know exactly what the careful ones look for and how to make them see it when your formula really is better.

It’s also why I lean toward clean, ethically sourced and sustainable brands. I want people taking supplements that are actually good for them and I like to make my money doing some good.

Anyway, enough about my creatine habit.

My obsession with psychology started even earlier, with a question that wasn’t exactly innocent.

As a kid, I used to wonder: if you said the right words, in the right order, in the right way, could you talk your way out of any trouble? Could you get anyone to do anything? Could words literally shift reality?

I never got a straight answer. So I never stopped asking.

At school, psychology handed me the first real clues: how people think and why they do what they do.

So I went all in, with a BSc in Psychology covering social, behavioral and cognitive psychology, including motivation, communication and how people make decisions.

And I still study it almost every day: psychology, persuasion and the slightly darker arts of getting a yes.

These days I use it for good.

Mostly on ads.

What this means for your ads

  • Psychology degree (BSc) Every angle I build starts with the real reason someone buys. It’s rarely printed on the label.
  • 4 years on one account I ran a training business’s Meta ads for 4 years. Meta became their main source of leads and it still is. I know how to keep an account winning long after launch.
  • Meta ads since 2020 I’ve run Meta ads for a merchant services business, a fitness coaching business I co-founded (MummaFit) and supplements I sold as an affiliate. I wrote the copy, set the budgets and owned the results. So I build every ad for what happens after it goes live.
  • Trained by A-list copywriters Sean Ferres, Sam Bradbury-Butler and Kenneth Parkja, each behind $50M to $100M in sales, coach me and copy-chief my work every week.
  • Certified Creative Strategist One of 9 to pass, out of 29 who submitted, in Sean Ferres's Creative Strategist Breakthrough.
  • Master’s in Entrepreneurship and Innovation Innovation was half the degree, and it stuck. I can’t leave a process alone. I took everything my coaches taught me, rebuilt it as the BIAS System and documented it step by step. If there’s a better way to find your next winner, I’ll find it.
  • Accredited Diploma in Internet Marketing From the Internet Business School. 21 modules, from market research and sales copy to email, Facebook ads and analytics. So I see your ad as one step in the sale and I check what happens either side of it.

People who trusted me with their Meta ads

“Sage ran our Facebook ads for more than three years. He wrote the copy, ran the media buying and managed the testing strategy.

Before that my boss had tested Facebook ads with a local agency and got nothing from it. However, the ads that Sage helped us set up and manage quickly became our main source of leads and they still are today. We’ve achieved a really high ROAS, which my boss is very happy about.

Sage has great attention to detail, he understands how people think and he’s always coming up with new angles to find the next winning ad.”

Photo of Megan.Megan, Marketing Manager

"Within days of launching our Facebook ads, we were getting leads at a good cost and they turned into consistent booked calls and sales meetings. This made a significant positive impact on our revenue and we were happy with the investment.

Sage is sharp, proactive and easy to work with. I'd recommend him to any business that wants to generate leads with Facebook ads."

Photo of Lance Samways.Lance Samways, Former Sales Director, NovoPay

"When we launched MummaFit, Sage helped create our offer and work out exactly who we should go after, then built our messaging and ads for that audience.

Within two weeks we were getting leads inside our target cost per lead, and with his help we turned them into booked calls for our coaching offer.

His knowledge of offers and funnels (not just advertising) really stood out and he took the time to understand our target market, so the messaging was super dialled in. I wouldn't hesitate to work with Sage again if I need help with Meta ads in the future."

Photo of Mai Hilton.Mai Hilton, Co-founder, MummaFit

Work with me

Test me against your best ad before you hire me

Start with the Untapped Angle Challenge. If you like what it finds, the retainer keeps new winners coming every month.

Built for supplement brands spending $50K to $500K+ a month on Meta. I lean toward clean, ethically sourced and sustainable brands.

Start here

The Untapped Angle Challenge

$500

Refunded in full if none of my ads win.Yes, repaid every cent Start the retainer within 30 days and it goes toward month one.

3 new ads on the angles your buyers want and your ads miss, tested against your best ad for 7 days.

  1. I read your reviews, comments and ads, plus your competitors' ads, and find 3 angles your buyers care about that your ads don't use.
  2. You get 3 finished static ads, one for each angle, within 5 business days.
  3. My 3 ads go up against your best ad for 7 days. The lowest cost per purchase wins.
  4. You keep all 3 ads, win or lose.
Sketch of Sage sitting cross-legged, happily eating a slice of cake, with the rest of the cake beside him.

If none of my ads win, I’ll eat my words. Literally.

I write my losing hook on a cake, eat it on camera and post the video, with your ad named as the winner.

Why only $500? I'm building my supplement case studies, and a win in your account is worth more to me than a bigger fee. If my ads win, I'll ask you for a testimonial.

Book your challenge call

Free 30-minute call. I run 3 challenges at a time, so each one gets built properly.

What counts as a win?

We agree on the rules before anything launches. Each of my 3 ads runs against your best ad for 7 days, with the same audience, daily budget and objective and one ad per ad set. The lowest CPA (cost per purchase) wins.

Is 7 days enough?

Yes, as long as the test gets enough purchases to call a winner. We agree the daily budget on the call to make sure it does.

Is there any condition on the refund?

One condition: you launch the 3 ads within 7 days of delivery.

Who pays for the ad spend?

You do. The ads run from your own account at the budget we agree on. The $500 covers the research and the 3 ads.

Ongoing

Your Fractional Creative Strategist

From $7,500/mo

3-month minimum, then month to month with 30 days' notice.

The BIAS System, run for your brand every month. You get a steady flow of new winning ads, built on your buyers' own words. Winners get remixed into new hooks, formats and copy, so they keep earning for longer.

What you get each month:

  • 40 to 50 new ads: concepts, hooks and scripts
  • Static ads, designed and ready to launch
  • Video scripts, shot lists and briefs for your creators and editor, plus timestamped feedback on every cut
  • A research and angle map, built in month one and updated every month
  • A testing roadmap, plus a weekly Loom on which ads to cut and which to scale
  • 1 to 2 strategy calls
  • Every line written to Meta's ad policy

The guarantee

If I don’t beat your best ad on CPA (cost per purchase) within 30 days of launch, you don’t pay again until I do, within your first 3 months. Applies to a test budget and setup we agree upfront.

No media buyer? Add media buying for +$3,000/mo. I set up the campaigns, launch the ads, manage the budgets, make the cut-or-scale calls every day and send you a weekly report.

Book your free audit

A free 30-minute call, with a live audit of your ads.

Questions founders ask before saying yes

Have you worked with supplement brands before?

Yes. I've sold supplements with Meta ads as an affiliate and I've built spec ads for supplement brands, which you can judge above.

If you'd rather see what my ads do in your own account first, start with the challenge.

Why not an agency or an in-house hire?

Both can work.

An agency creative retainer often runs about $10K to $15K a month. Hiring an in-house creative strategist can take months before they've built a single ad.

I start from $7,500 a month, you work directly with the person doing the research and building your ads and it's month to month after the 3-month minimum.

If you'd rather see results first, start with the challenge.

What if creative isn't our problem? It might be the page.

Then I’ll tell you. If people click and don’t buy, more ads won’t fix it and I’d rather point you to the real leak than sell you the wrong fix.

How will you learn our product fast enough?

Your current and past customers have already shared their experience. I start with your reviews and the comments across your content, paid and organic, where buyers say why they bought and what changed for them. Then Reddit and forums, where they talk about the problem and what else they've tried, not just your product. It's all public, so the research starts straight away and needs nothing from your team. And I buy in this category myself, so I know it from the buyer's side.

Can't AI do this now?

AI can write a hundred hooks in a minute. It can't tell you which one will stop your buyers mid-scroll. Or what the rest of the ad needs to say so the right ones click. That takes knowing your buyers: what they want, what they've already tried, what they're tired of hearing and the words they use for all of it. I use AI to work faster, but I direct and guide the whole process: the research, the messaging and the strategy.

How do you handle compliance?

I use only the claims your brand can back and check each one against Meta's ad policies. Risky claims in your current ads and page get flagged in the first step, before any new ad is built. Final legal sign-off stays with your team.

Do you need access to our ad account?

For the challenge, view access is enough: you launch the ads and control the budget and we review the results together. For the retainer, I need view access to Ads Manager for the weekly review. With the media buying add-on, I need access to run the campaigns.

Let's find the angle your competitors haven't claimed.

Book a free 30-minute Creative Strategy Audit. I study your current ads before we talk, then tell you what I'd test next. If we're not the right fit, I'll say so.

Book your free audit

Or start with the challenge. Book by November 9th to have fresh winning ads live before the Black Friday rush.